The way brands approach environmental issues is important to young consumers.

The way brands approach environmental issues is important to young consumers. YPulse has found that climate change is still an important issue to young people, and according to a Green Gauge study, 78% of consumers say companies should adopt environment practices, while 44% think governments should take the lead when addressing environmental issues. The report found that Millennials are “the most enthusiastic about the environment” with 41% saying it plays a major role in considering purchases most or all of the time. (Marketing Dive)