Families are getting creative to make Halloween happen. Young people are still celebrating Halloween this year, they’re just doing it differently. According to an NRF survey, more than 75% of consumers say the pandemic will impact their Halloween plans, with 58% expected to participate in holiday activities like trick-or-treating, going to parties, and haunted houses—down from 68% in 2019. While overall spending is expected to decline, those who will be shopping for the holiday actually plan to spend more in some categories, including candy. Meanwhile, families are finding ways to make trick-or-treat a reality to uphold happy traditions during a tough year, with some creating “candy chutes” using pipes to safely deliver candy to children. A Facebook post showing one candy slide invention has already been shared over 85K times. (Adweek, BuzzFeed News)
