Ads that look like memes are big business. 

Ads that look like memes are big business. Their Doing Things Media runs some of the most popular Instagram meme accounts—including @NoChase (7.9 million followers), @ShitHeadSteve (6 million). But they also make some of the internet’s most widely shared memes for brands like Netflix, Activision, and Bud Light, one of their most loyal clients. During a tough time in the ad industry, their meme marketing is “thriving.” Meme ads are more affordable than a “glossy TV spot” but also reach a more illusive audience: males under 35, allowing brands to appeal to “a young audience through content that closely resembles the stuff they already enjoy.” The meme ads for Post Malone’s Bud Light Super Bowl campaign were shared across seven of the company’s Instagram accounts, reaching around 20 million users. (Forbes)