COVID is shifting how young consumers shop for food. Since the pandemic began, young consumers have fueled sales of flour and yeast, and have gotten into all kinds of quarantine food trends. It started with consumers building “bomb-shelter pantries” leading into a “nostalgia phase” of Lucky Charms and Little Debbies for “throwback comfort,” and finally: “elaborate culinary stunts,” sourdough starter, and kombucha clubs. While “kitchen fatigue” is setting in for many, it’s opened up a new set of habits. Shopping lists have gotten better, online aisles are “bustling,” oranges are flying off the shelves (grocers reported selling 73% more oranges compared to last year), and frozen foods are surging. The American Frozen Food Institute reported a 94% jump in March compared to last year and currently, it remains up by 18%. (NYTimes)
