Nestlé sees plant-based products as “vital” to their future, as young consumers continue to fuel health and wellness trends. 

Nestlé sees plant-based products as “vital” to their future, as young consumers continue to fuel health and wellness trends. The brand has been heavily investing and working hard to push their Sweet Earth plant-based brand, which they bought three years ago. Since the acquisition, they debuted more than 45 vegetarian and plant-based products like fake beef, chicken, sausage, deli meats, and offering bowl and burrito options. Nestlé has also been rolling out plant-based dairy alternatives like Nesquik and GoodNes chocolate oat milk and coffee creamers under their Natural Bliss and Starbucks lines. UBS reported that the industry is expected to reach $85 million by 2030. Plant-based eating has taken off as Gen Z and Millennials have been intensified their focus on wellness—and ADM reports that 18% of U.S. consumers bought their first plant-based protein during quarantines. (Food Dive, Food Dive)