Increased social media use will continue among those who follow influencers—even after quarantine is over. 

Increased social media use will continue among those who follow influencers—even after quarantine is over. YPulse’s influencers and celebrities report found that using social media is the top activity quarantined young consumers are doing during their free time. and 48% of 13-39-year-olds follow an online celebrity. According to a GlobalWebIndex and Influencer survey from May, 72% of young consumers in the U.S. and the U.K. who follow influencers are spending more time on social media since the outbreak began, and 64% are likely to continue doing so to the same extent even once lockdowns are lifted. (eMarketer)