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Retailers are preparing for a holiday season “unlike any other.” 

Retailers are preparing for a holiday season “unlike any other.” YPulse’s Retail’s New Reality report found that over half of Gen Z and Millennial shoppers say they won’t be comfortable shopping in-store for the holidays, and the increase in online shopping will likely create “roadblocks” for retailers, with shipping a major concern. L Brands, parent company to Victoria’s Secret and Bath & Body Works, warned that they are “cautious” about their abilities to handle the usual holiday volume. They, and other brands like Target, are starting holiday deals early to spread out the surge. Holiday shopping surcharges will intensify the issues—and have many retailers pushing for pick-up in-store retail models. (Business Insider)

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