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The NBA teamed up Microsoft and Michelob Ultra to bring young sports fans to the courtside virtually. 

The NBA teamed up Microsoft and Michelob Ultra to bring young sports fans to the courtside virtually. To give basketball fans the experience of being at a game, the NBA is collaborating with Microsoft’s video conferencing service Teams. To create the experience, the NBA will be using the platform’s “Together Mode,” allowing three hundred fans, split by team, to cheer and jeer on the league’s 17-foot sideline video board that will be installed in the arena, while audio from the feeds will be incorporated into the live game’s broadcast. Meanwhile, the league is partnering with Michelob Ultra, which will be in charge of giveaways and prizes on their own social channels, as alcohol brands continue to find different ways to reach young consumers. (Adweek, Mobile Marketer)