A new Syfy show is making merch “shoppable” for viewers. As shoppable TV starts to get attention, NBCUniversal’s Syfy’s “SyFy Wire After Dark” is turning a special broadcast into a shopping session. Viewers will be able to purchase graphic novels, sunglasses from goodr, and merch based on DC characters from Superman and The Sandman by scanning a special code displayed on screen that activates NBCUniversal’s “Checkout” tool. The “interactive shopping experience” will run on Syfy’s digital, editorial, and social platforms and the network is planning to expand their “Checkout” experience to a weekly shoppable editorial series on Syfywire.com. (Variety, Marketing Dive)
