ACTIONABLE RESEARCH ON GEN Z AND MILLENNIALS

The top reasons that consumers unfollow a brand on social media might surprise you. 

The top reasons that consumers unfollow a brand on social media might surprise you. YPulse data shows that 37% of 13-37-year-olds follow a big brand on social media, and according to analytics firm Sprout Social, 89% of consumers will buy from a brand that they follow on social media—so that follower count can mean revenue. But there’s a lot that can lose those followers: 49% of users will unfollow a brand if customer service is poor, and 49% will unfollow because of poor quality of products. Of course, both of these are “factor[s] well outside of a social media manager’s control.” Meanwhile, 45% unfollow because of irrelevant content, while the same amount do so because of “too many ads.” (Fast Company)