The future of CrossFit is in question in the wake of racist comments and actions from their (now former) CEO. After a turbulent call with gym owners in which CEO Greg Glassman stated, among other things, “We’re not mourning for George Floyd,” and a tweet making light of Floyd’s death, the brand is facing major backlash. Brands like Reebok, Rogue, FitAid, and several gym affiliates announced that they will be severing ties with the fitness company. Glassman has since announced that he is resigning and stepping down as CEO. This week, we wrote about how brands need to be self-aware of their previous track record and admit past wrongdoings to earn the respect of young consumers—and it is clear that they need to account for organizational racism in real time as well. (NYTimes, The Drum)
Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.
- To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”
Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.
- To see this content for any Region, use the “Content Filter”.
