Will livestream online shopping survive post-pandemic? During the lockdown in China, young consumers entertained themselves with various livestreams and shopped—a lot. To combine the two activities, Chinese ecommerce sites JD.com and Alibaba both partnered with the live streaming platform Kuaishou to host events to connect brands and customers. For example, Alibaba hosted a livestream event and brought in farmers on its “Foodie Livestream” channel to sell produce that was going bad, resulting in the sale of 33 million pounds of mangoes and melons in just three days. Efforts like these are making “short video livestreaming in ecommerce” a growing trend—and while it hasn’t yet come to the U.S., it is certainly one to watch post-pandemic. (Adweek)
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