Brands are showing their support for #BlackLivesMatter, but young consumers want “more than words.”

Brands are showing their support for #BlackLivesMatter, but young consumers want “more than words.” From sports to tech, apparel, and beauty, several industries have spoken up and shared their support for the #BlackLivesMatter movement—and YPulse found that Gen Z and Millennials want them to be involved. Nike changed the messaging of their popular slogan to address the current issue, while Disney, Amazon, Netflix, and Hulu issued statements supporting the “Black community.” However, young advocates want “more than words” and are asking that they donate to relevant organizations and efforts too. (Adweek, NYTimes, Variety)