The pandemic hasn’t killed influencer marketing. According to a report from influencer marketing firm Linqia, while 98% of brands say COVID has changed their marketing plans and 67% say their overall digital marketing budgets decreased in Q2 because of the crisis, most influencer marketing budgets aren’t being cut. In fact, 60% of marketers say their influencer budgets would either stay the same or increase post-COVID, while 25% plan to use more influencers than they usually do. But influencer marketing is certainly changing, with brands looking to different platforms for creator partnerships, and influencers shifting their content focus. (Talking Influence)
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