ACTIONABLE RESEARCH ON GEN Z AND MILLENNIALS

Instagram is adding a new recommendation feature, with an initial focus on wellness. 

Instagram is adding a new recommendation feature, with an initial focus on wellness. Amid the pandemic, brands have been launching tools to support young users’ mental health—and Instagram is the latest to do so. With Guides, creators on the platform can curate content together in a single location, and the first set of content will focus on wellness content in light of the ongoing crisis. The American Foundation for Suicide Prevention put together a “Mental Health and COVID” Guide, while the group Heads Together is launching Guides that collect posts reminding viewers to be kind to each other, practice self-care, and talk about their feelings. (The Verge)