ACTIONABLE RESEARCH ON GEN Z AND MILLENNIALS

PepsiCo has set up sites to sell snacks and drinks directly to young consumers. 

PepsiCo has set up sites to sell snacks and drinks directly to young consumers. With stay-at-home orders still in place, YPulse’s COVID-19 special report on grocery shopping found that 60% of 13-39-year-olds want to buy products directly from brands—and now companies are finding ways to do exactly that. PepsiCo’s new PantryShop.com and Snacks.com sites are selling packaged goods brands like Frito-Lay, Quaker, Muscle Milk, Gatorade, Hilo Life, and more, directly to online shoppers. According to the brand, they have seen a strong demand for their snacks during this time and wanted to “offer shoppers another alternative for easy and fast access to products they love.” (Adweek, Food Dive)