PepsiCo has set up sites to sell snacks and drinks directly to young consumers. With stay-at-home orders still in place, YPulse’s COVID-19 special report on grocery shopping found that 60% of 13-39-year-olds want to buy products directly from brands—and now companies are finding ways to do exactly that. PepsiCo’s new PantryShop.com and Snacks.com sites are selling packaged goods brands like Frito-Lay, Quaker, Muscle Milk, Gatorade, Hilo Life, and more, directly to online shoppers. According to the brand, they have seen a strong demand for their snacks during this time and wanted to “offer shoppers another alternative for easy and fast access to products they love.” (Adweek, Food Dive)
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