The age of “silent streetwear” has arrived. According to a survey from Highsnobiety, the COVID-19 crisis has pushed young shoppers to develop “immunity to classic desirability drivers and the more shallow aspects of luxury.” They’re instead leaning toward minimalist styles which 53% say they find more attractive than six months ago. Classic streetwear, seasonless staples, and subtle colors are all being seen as more attractive as well, while young consumers have fallen out of love with logomania, monogram prints, and bright colors. Data from Lyst echoed the decline: they report that searches for logoed menswear dropped by 82% since last year. (Highsnobiety)
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