ACTIONABLE RESEARCH ON GEN Z AND MILLENNIALS

Drive-thrus are key to fast food chains’ future. 

Drive-thrus are key to fast food chains’ future. With many restaurant locations closed for dining in, fast food chains like McDonald’s and Burger King have turned to old-fashioned drive-thrus to help them sustain business and keep workers employed. Taco Bell has been offering more promotions for customers driving through, while dine-in chain Texas Roadhouse chose to convert its empty parking lots into temporary drive-thru lanes. Some customers have been treating going to the drive-thru like grocery stores, making only occasional trips, but placing larger orders. (NYTimes)