Brands are putting their logos on face masks. As face coverings become more common and required in public, brands like the NFL, Universal Music Group, and fashion companies like Alice & Olivia, Madewell, and Banana Republic are creating branded masks as fun statement pieces to reach consumers. Disney is already selling out of pre-orders on their masks featuring characters from movies (including Baby Yoda) and will be donating $1 million from sales to charity. Many also hope more stylish and playful masks will help destigmatize them. As one executive explains, “The more we embrace this new normal, the more lives we’ll save.” (Ad Age, The Verge)
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