Midol is getting a social media makeover to reach “a new generation of women.” 

Midol is getting a social media makeover to reach “a new generation of women.” The brand known for alleviating menstrual pains has revamped its overall design with a bold overhaul of colors, logo, messaging, and imagery in a move to introduce itself to a “new generation of women.” To debut the look, Midol is leaning on their social channels with Instagram-friendly GIFs and images, a Snapchat filter, as well as paid posts on sites like Refinery29, which has a heavy Gen Z and Millennial readership. According to the VP of Midol, they timed the relaunch to happen now since women aren’t “going to stop having periods and symptoms through a pandemic.” (Adweek)