Snapchat and Instagram filters are surging during quarantine. Makeup routines are being put on hold by many, with filters taking their place. Zoom has a “Touch Up My Appearance” button, while Snapchat filters can be used in Google Hangouts, Zoom, or Skype with the Snap Camera software. Influencers are reporting a significant increase in their AR beauty filters, with filters like Butterfly Pretty going viral during the pandemic, thanks to influencers like Kylie Jenner. Beauty brands are collaborating with AR artists to reach customers at this time, some users believe that like physical makeup, filters can be a “mood lifter during this period of isolation.” (Teen Vogue)
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