The NBA and Microsoft are teaming up for a gamified streaming platform to “transform the digital fan experience.” 

The NBA and Microsoft are teaming up for a gamified streaming platform to “transform the digital fan experience.” The two groups are launching a new Microsoft Azure-powered, DTC streaming platform that will deliver personalized game broadcasts that include a range of social and gaming-like reward opportunities. With the deal, Microsoft will become an official partner for the NBA, WNBA, and its other leagues in the upcoming season. With COVID affecting the future of live sports events, brands have been coming with creative ways to keep fans engaged—and prepare for the future of broadcasting sports to young fans. (Business Insider, Marketing Dive)