Natural Light is hosting a virtual college graduation on Facebook Live. The COVID crisis continues to impact Gen Z, with some of their major big events and milestones being cancelled. Natural Light is one of the brands stepping in to provide alternate ways for them to celebrate, giving the class of 2020 a version of the graduation that they’re missing. On May 14, the beer brand will be hosting a virtual college commencement ceremony on Facebook Live to celebrate graduates around the world and “boost spirits.” The event will feature speakers including Mark Cuban, actress Jane Lynch, and Barstool Sports CEO Erika Nardini. (Marketing Dive)
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