YouTube Kids is the most used video platform during the pandemic, while Netflix leads with the most downloads. According to analytics firms Apptopia and Braze, usage of YouTube Kids “boomed” during the first three months of 2020, making it the most-used platform, beating out Netflix, Twitch, and Disney+. The same report found that Netflix (which was second most-watched) was the most downloaded platform, and that video streaming on mobile devices surged by 31% in March. We’ve talked about how quarantined young viewers’ media consumption has changed significantly during the COVID-19 crisis with YouTube and Netflix leading the way as Gen Z and Millennials’ streaming outlets of choice. (Reuters, Tubefilter)
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