One hard seltzer brand is planning the “biggest digital cheers in history” for bartenders affected by COVID-19. Crook & Marker is encouraging social media users to raise their glasses (at home) for bartenders who have been financially impacted by the pandemic. With the #CheersUp campaign, consumers of legal drinking age can post selfies or livestream videos of themselves offering a toast via Instagram or Facebook using the hashtag. For each post, the brand will donate $1 to the USBG Bartender Emergency Assistance Program up to $10,000, and they are also encouraging others to donate if they can. Alcohol is one of the booming industries during this time, and the effort is this brand’s way of showing young consumers that they care. (Mobile Marketer)
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