Influencer brands are still promoting bikinis and sundresses during the pandemic. In the beginning of March, influencers began releasing spring and summertime wear—despite many people already canceling and postponing summer vacations. Some may see it as inconsiderate, but at a time when brands are slashing marketing and influencer budgets, these lines can be an important source of income for them. To avoid coming off as tone-deaf, some are forging on with their launches while tying sales to charitable organizations to show customers they care for those struggling amid the pandemic. (Glossy)
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