Quarantine bread baking is the new self-isolation trend. With bread in high demand as consumers stockpile goods, some are instead turning to making their own with flour and yeast—many of which are attempting it for the first time. Because of the trend, flour companies like King Arthur are seeing a spike in sales and surges of messaging on social platforms—the company reported that March has been its busiest months. Many first-timers are documenting their bread-baking journeys on social media, and even finding friends along the way, with some forming communities. (The Washington Post, Eater)
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