Snapchat is uniquely positioned to handle Coronavirus. While other brands are struggling to combat unvetted false information about COVID-19, the platform’s disappearing message and privacy-focused format makes misinformation less likely to reach a mass audience. According to Snap, its Discover tab offers a curated portal for reputable news sources like NBC News and they’ve partnered with the WHO to create filters that raise awareness on how to stay safe. They also report that their “218 million daily active users are often posting about hand sanitizer, gloves and the NBA.” YPulse’s news consumption and trust survey found that 32% of 13-to-37-year-olds were already using Snapchat to obtain news and information. (Adweek)
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