A new generation of “drinkstagrammers” are marketing spirits on social media. Influencers in the beverage industry have been growing as more brands and bars turn away from traditional magazine ads to focus on digital marketing strategies. These “drinkstagrammers” are acting as “brand ambassador, part trusted source, part content creator” to create buzz for newly launched products. They share photos of their own Instagrammable cocktail recipes as well as amplifying those created by hardworking bartenders—and this type of influencing seems to be working, with some bars slammed with customers requesting drinks they saw online. (Forbes)
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