Taco Bell teamed up with TikTok for a TV spot to advertise their Tripelupa. 

Taco Bell teamed up with TikTok for a TV spot to advertise their Tripelupa. To promote their first ever tear-apart menu item which combines three differently flavored mini-chalupas together, the fast food chain teamed up with the viral video app for a national TV campaign. The ad uses TikTok’s fullscreen vertical video format and—also marks the first time the app has worked with a brand on a national ad campaign. Since popularity of the app soared with Gen Z last year, many brands are finding ways to work together with them to reach young consumers. (Marketing Dive)