Nearly 80% of marketing agencies want to collaborate with microinfluencers. According to a study from influencer marketing firm Linqia, 78% of marketers want to work with microinfluencers who have between 5,000 and 100,000 followers, and 57% plan to increase their influencer budget this year. When it comes to social media, 97% plan to use Instagram, while only 16% plan on using TikTok. Both apps are among Gen Z and Millennials’ top 10 most used social networks, according to YPulse’s social media monitor. (Mobile Marketer)
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