Instagram influencers are making “ad breaks” a part of their feeds. Inserting “ad break” messages before sponsored Instagram Stories is a rising trend among influencers who want to be transparent about how they make money—and don’t want to interrupt the aesthetic flow of their content. Many strategists think the move addresses criticism about those who don’t clearly label sponsored posts, and while the self-made ad notices might make feeds more cluttered, experts say: “If audiences really understand the partnership then they will appreciate the transparency.” (Digiday)
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