Can there be such a thing as a sustainable influencer? Eco-conscious Instagrammers are using their social channels to share sustainable fashion and green-beauty tips, but fashion influencing comes with an abundance of clothing waste and excess products—a major turn off for them. To redefine the role, some are focusing on educating and being activists, leaving the influencer label and product-shilling practices behind, being transparent about not accepting free clothing to cut down on waste, and calling on other influencers to “transition” and “recognize the current state of the climate crisis.” (Teen Vogue)
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