Beauty brands are becoming more gender-neutral.

Beauty brands are becoming more gender-neutral. Young beauty brands like The Ordinary, Ursa Major, We Are Fluide, and Milk Makeup are changing the industry by making products that are inclusive and gender-free their norm from the start. According to The Ordinary their brand “was never intended to target a specific gender identity in any capacity,” and they’re a prime example of the more “unisex packaging” that has become in vogue in recent years. Gen Z consumers have been “credited with eroding gender norms and definitions” and are pushing the trend forward by embracing brands that “avoid old stereotypes.” (The Washington Post)