Snapchat’s “hypercondensed” shows are trying to win over young viewers, but it’s a challenge. The app has been the leader of the “mobile-storytelling” space for years, creating shows designed to be watched on phones, with vertical framing, and super-short narratives. In fact, 45% of 13-18-year-olds tell YPulse they watch video content on Snapchat weekly. But while Snap Originals like Endless have millions of 13-to-24-year-old viewers, the app is facing an array of trials—like trying to popularize its shows among a variety of users, finding balance between content creation and consumption, and emerging competition (including soon-to-launch short-form streaming service Quibi). (Vulture)
