Olay will stop retouching ads to show young women that “how they look isn’t what is important.”

Olay will stop retouching ads to show young women that “how they look isn’t what is important.” The Procter & Gamble-owned skincare brand has unveiled “My Olay”—their new campaign that vows to no longer retouch photos across print, digital, and TV ads by the end of 2020. A “Skin Promise” seal will be placed on the ads to indicate that a photo hasn’t been altered or messed with, and ambassadors for the brand will not be permitted to use Botox or fillers to alter their appearance. YPulse has found that 63% of 13-to-37-year-old females feel more negatively about a brand that uses Photoshop. (Adweek)