Instagram is Gen Z’s go-to shopping destination.According to a study from digital and creative agency Composed, 60% of 18-to-24-year-olds use the platform to discover new brands and products, and they’re more likely to do so on Instagram than Snapchat, YouTube, or Facebook. Instagram is still testing tools that will expand their shoppability, but YPulse has found that 37% of 13-to-37-year-olds are open to buying products on the app. As one young shopper explains, “It’s just easier than going to Safari and typing everything in when you can build a cart on Instagram.” (Glossy)
Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.
- To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”
Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.
- To see this content for any Region, use the “Content Filter”.
