There’s a new tool to track whether influencers and digital ads actually drive online sales. Influencer marketing isn’t going anywhere, but brands are looking for more clear metrics on ROI. Now, marketing ecommerce platform MikMak’s new analytics tool will assist brands in catching fake followers, fake likes, and other fake engagements. By pouring data from shoppable ads that work across platforms and online retailers, its revamped dashboard will then organize metrics for marketers to track which media or influencers do the best, where consumers like to shop, and inventory levels. (Ad Age)
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