Cord-cutting accelerated 70% in 2019, as live TV costs skyrocket and streamers rake in viewers. Last year, cable and satellite companies lost around 5.5 million traditional TV customers—far more than the 3.2 million lost in 2018. Prices for cable and live packages continue to increase, even among cable-alternatives, and there are more streaming options than ever to steal away consumers. YPulse found that 84% of 13-to-36-year-olds say streaming services have better shows and movies than cable. According to one analyst, “This is just the new normal. People don’t need 500 channels, so the skinnier bundle is winning out.” (WSJ)
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