Millennial parents are looking for gender-neutral baby clothes, but big brands are still playing catch up.

Millennial parents are looking for gender-neutral baby clothes, but big brands are still playing catch up. Millennial parents have been asking for gender-neutral clothes for some time—and 34% tell us that they’ve purchased gender-neutral clothing or toys for their kids. While more brands like Target and Gap are subtly creating neutral clothing sections online, many parents are still having a hard time finding attractive unisex outfits with vibrant colors that aren’t “restrictively gendered” or just simply “gray.” (Vox)