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Natty Light wants to “rent” young students’ diplomas to raise awareness around student debt.

Feb 12 2020

Natty Light wants to “rent” young students’ diplomas to raise awareness around student debt. In a week the government’s role in alleviating student loan debt is being hotly debated, the beer brand announced a campaign to “rent” diplomas in exchange for up to $100 cash. The company first launched its student loan relief program in 2018 during the Super Bowl and pledged $10 million over 10 years, speaking directly to one of the biggest financial concerns of Gen Z and Millennials. (Business Insider)