ACTIONABLE RESEARCH ON GEN Z AND MILLENNIALS

Aerie’s new swimsuits are made from recycled plastic bottles.

Aerie’s new swimsuits are made from recycled plastic bottles. The fashion industry is trying to become more sustainable to cater to young consumers’ values, and Aerie’s new Real Good Swim swimwear line follows the trend, created mostly from a fabric made with recycled plastic bottles. Parent company American Eagle Outfitters has pledged to go carbon neutral by 2030, and make other significant changes to become more eco-friendly. (Fast Company)