Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.

  • To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”

Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.

  • To see this content for any Region, use the “Content Filter”.

In the race to reach young consumers, Instagram’s ad revenue actually beats YouTube’s.

Feb 05 2020

In the race to reach young consumers, Instagram’s ad revenue actually beats YouTube’s. For the first time, YouTube’s ad revenues have been released, with Alphabet reporting $15.1 billion earned in 2019. But news has quickly came out that Instagram actually generated $20 billion last year, 33% higher than YouTube. Both sites are critical for reaching Gen Z and Millennials: YPulse’s data shows that YouTube is teens’ top source for video content with 55% of 13-to-18-year-olds reporting they watch YouTube more than once a day and 47% saying they’re open to seeing advertising on the video sharing platform, while YPulse’s social media monitor shows that both YouTube and Instagram are top social media networks for young consumers. (Variety, Mobile Marketer)