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Atari is building video game-themed hotels. 

Jan 30 2020

Atari is building video game-themed hotels. Thanks to experiencification, retail hotels are a growing marketing trend, and Atari has unveiled plans for VR and AR-centric hotels in eight states with the first one opening this year in Phoenix. The hotels will reportedly have a “nostalgic and retro meets modern look” and feel like “stay[ing] inside an Atari.” A new venture from one of the OG gaming brands will appeal to Millennial nostalgia, but some locations will have facilities designated for esports events, to be even more appealing to today’s young gamers. (CNN, Uproxx)