Atari is building video game-themed hotels. Thanks to experiencification, retail hotels are a growing marketing trend, and Atari has unveiled plans for VR and AR-centric hotels in eight states with the first one opening this year in Phoenix. The hotels will reportedly have a “nostalgic and retro meets modern look” and feel like “stay[ing] inside an Atari.” A new venture from one of the OG gaming brands will appeal to Millennial nostalgia, but some locations will have facilities designated for esports events, to be even more appealing to today’s young gamers. (CNN, Uproxx)
Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.
- To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”
Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.
- To see this content for any Region, use the “Content Filter”.
