Shopify wants to take over the ecommerce industry—and challenge Amazon. With more than a million merchants using the platform to open digital shops, the Canadian platform has become a major player in online retail. Their lineup includes small brands, and more well-known ones like Gymshark, Allbirds, Brooklinen, Kylie Cosmetics, and influencers like Jeffree Cosmetics and Shane Dawson—whose eyeshadow palette collaboration drop “broke” the site and sold out within a day. Its monthly subscription plan, customized tools, and fulfillment network serve as resources for sellers on the platform. (Vox)
