Young employees can be a brand’s biggest ambassadors on TikTok, but some are wary to partner with them. Former and current workers of companies like Sephora, Starbucks, and Chipotle have been using TikTok to share videos—some of which have gone viral—about the brands, like the best items to buy or order, or praising how much they love working at these places. While Chipotle partnered with TikTok after an employee made #FlipTheLid viral on the app, other brands are still hesitant to get on board in case less-favorable videos get posted. But one expert advises, “Employees can be your best advocates because they know and love the brand, they know all the ‘hacks’ and insider info.” (Vox)
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