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Mountain Dew created a body wash—thanks to fan engagement.

Jan 15 2020

Mountain Dew created a body wash—thanks to fan engagement. Unexpected brands are getting into the beauty game, and the soft drink brand is the latest with the release of its limited edition scented body wash (with only 250 bottles available.) The product is a result of the work of PepsiCo’s fan engagement team, who “comb the internet and create content and products that w[ill] resonate with its customers.” That team spotted the idea on Reddit and made it came true, part of an overall strategy to connect with consumers “in a more human way.” (Digiday)