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Clothing rental is growing in popularity, but are men into it?

Jan 10 2020

Clothing rental is growing in popularity, but are men into it? As Millennial and Gen Z shoppers lean away from over-consumption, brands are getting into the rental economy. But while the concept has been popular with women, men might need some convincing. Rental retail brands like Nuuly and Rent the Runway haven’t carried male clothing, but are “actively looking” at ways to expand into men’s apparel. It might be a tough market, with many stylish men prizing individuality in style, and skeptical that male shoppers will desire an extensive wardrobe. (NYTimes)