Snapchat is buying up tools to let users make “fun, lighthearted” deepfakes of themselves.

Snapchat is buying up tools to let users make “fun, lighthearted” deepfakes of themselves. The app has acquired AI Factory for $166 million, to power a new Cameos feature that puts selfies into short animated videos—the same basic concept behind deepfakes, which make it look like someone is doing something that “never really happened.” TikTok has also reportedly built a secret deepfake tool, so we can expect that the trend will grow as social platforms invest in new, shiny ways to attract young users. (TechCrunch)