Greeting cards are enjoying a resurgence in the digital age, thanks to young consumers. YPulse found that almost two in five Millennials planned to send a holiday card this year, and that’s not the only tactile tradition they’re keeping. Though large greeting card companies have seen sales go down, a “small, vibrant craft industry in cards” is finding success with young shoppers. Part of the appeal is the contrast to digital: paper now feels more special and thoughtful than ever. (Fast Company)
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